Press & News
World's Largest Indoor Test Track
Wheels Will be Spinning on World's Largest Indoor Test Track at
2005 Chicago Auto Show
Auto show attendees to have a chance to ride in Chrysler, Jeep® and
Dodge vehicles on a specially designed half-mile driving course
Total display space equal to four football fields
Consumers able to experience more than 100 vehicles, live bands,
video games, e-shot Web photos and other activities
Chicago, Illinois (February 10, 2005) – Those looking
to do more than just slam doors and kick tires at the upcoming
Chicago Auto Show will want to make sure they visit the Chrysler,
Jeep® and Dodge displays at McCormick Place. Test drives,
unique displays, games, giveaways, live bands and more will entertain
and educate consumers throughout the 156,000-square foot display.
The Chicago Auto Show opens to the public on Friday, Feb. 11
and runs through Sunday, Feb. 20.
Consumers will have an opportunity to experience the many hot
new Chrysler, Jeep® and Dodge cars, trucks and SUVs on a
specially designed half-mile course that moves through a range
of on- and off-road challenges. The Chrysler 300, Dodge Magnum
and Jeep Grand Cherokee are just three of the award-winning new
products that will be available.
A variety of driving courses will highlight the characteristics
of the Chrysler, Jeep and Dodge brands:
• Jeep Trail Rated Course – includes fording a stream,
maneuvering over logs and climbing a 15-foot-high hill with a
35% incline
•
Dodge Truck Off-Road Course – includes pulling heavy loads
and demonstrating towing capabilities
•
Chrysler, Jeep and Dodge On-Road Courses – includes slalom
course, washboard road and pothole simulation
"We know that people want to do more than just look at
cars at an auto show," said George Murphy, senior vice president
of Global Marketing for the Chrysler Group. "They want to
experience how a vehicle handles, what its capabilities are both
on- and off-road and the lifestyle that goes with the brand."
Also featured is a "Kidz Safe" area, where
visitors can have digital photos taken of their children and
receive complimentary
Home Organizer software, including the m.i.l.k (Managing Information
on Lost Kids) Digital ID kit.
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