Press & News

Jeep Brings the Adventures of Off-Road Driving to the Heart of the Big Apple
The New York Auto Show

AUBURN HILLS, Michigan (April 5, 2004) - Jeep brand is redefining the auto show experience for consumers this year at the 2004 New York Auto Show with the first indoor Jeep 101 driving course. The 45,000- square-foot exhibit will give auto show attendees a chance to experience the extreme on- and off-road capabilities of Jeep vehicles without leaving Manhattan.

• More than 4,000 yards of dirt will be used to construct the Trail Rated course which equates to over 200 truckloads. All the dirt used will be recycled and returned back to original source.

• More than five tons of rocks, boulders and gravel and 4,500-square-feet of burlap will be used for decorations.

• More than 15,000 feet of electrical cabling -- the equivalent of more than three miles of cable -- will be used for lights, power and displays.

While waiting to experience the Jeep 101 course, Camp Jeep New York attendees will be entertained all week long by live music as part of the kick- off for a new program called Jeep Music Trax. This program will feature live performances by established and emerging musicians at Jeep lifestyle and music events across the country.

Camp Jeep will also feature a "Jeep Kidz" safe area, where visitors can have digital photos taken of their children and receive complimentary Home Organizer software that includes the m.i.l.k (Managing Information on Lost Kids) Digital ID kit.