Press & News

Back to the Big Apple . . .
Camp Jeep® New York Returns for an Encore Performance

New York City, New York (March 25, 2005) – Back by popular demand, Camp Jeep® New York and the Jeep Trail Rated® Test Track return to the Big Apple for an encore performance at the Jacob K. Javits Center during the New York International Auto Show (NYAS).

Bigger and better than ever, the 45,000-sq-ft. display boasts a new 20-foot hill climb, 37 New York-area bands, the Jeep Life Card consumer VIP program and a special Jeep Kidz area. The interactive Jeep display will give consumers an opportunity to truly experience the world's most capable 4x4 vehicles and the lifestyle that goes with them. Chrysler Group is the only automotive manufacturer to offer on-site test drives at auto shows.

"People want to do more than just look at vehicles, they want an experience to remember," said George Murphy, Senior Vice President of Global Marketing for the Chrysler Group. "At the Jeep display event goers will see the vehicles inside and out, feel their capabilities and get a taste of the lifestyle that goes with the brand."

Test Track Fun Facts
• More than 3,000 yards of dirt will be used to construct the Trail Rated course, which equates to over 130 truckloads. All the dirt used will be recycled and returned back to original source.
• More than four tons of rocks, boulders and gravel and 7,200 feet of graphic material will be used for theme and décor purposes.
• More than 16,000 feet of electrical cabling -- the equivalent of more than three miles of cable -- will be used for lights, power and displays.
• Course construction will take eight days.
• It will take nearly seven minutes to ride the circuit of the Jeep course. (Great roller coaster rides last about three minutes!)

Also featured is the "Jeep Kidz" zone, which includes "Kidz Safe" where visitors can have digital photos taken of their children and receive complimentary Home Organizer software, including the m.i.l.k. (Managing Information on Lost Kids) Digital ID kit, and the "Jeep Kidz Course" where kids ages 3 and up can test drive their very own mini Jeep vehicles.