Press & News

St. Louis Zoo to hold Digital ID Event
Children can be photographed for personal safety purposes
Saturday, April 30, 2005
9 a.m. - 5 p.m. at Zoo entrances

St. Louis, Missouri (April 30, 2005) – Farmers Insurance Group will host an m.i.l.k. Digital ID Event at the Zoo, part of a national effort to provide parents with personal digital safety IDs of their children in the event that their child becomes lost or missing.

Parents can obtain free, standardized, high quality digital images of their children along with a free copy of the Home Organizer/Kids Owner's Manual software program ($39.95 retail value). The head-and-shoulder image should be stored on the family's computer, along with the vital statistics of the child, at the time the digital image is taken.

According to the U.S. Department of Justice, over 2,000 children are reported missing in our country each day. “We believe that increasing awareness about missing children has never been more critical,” said Ron Hendrix of Farmers Insurance.

One in seven missing children is found because of a photograph distributed by the National Center for Missing and Exploited Children (NCMEC), making a standardized, current photograph an important tool in finding missing children.

m.i.l.k. Digital ID Events (managing information on lost kids) have been hosted in local communities across the country by a variety of organizations including police departments, retail stores, health facilities and fraternal organizations.

For more information on the m.i.l.k event, contact Farmers at (314) 843-1180.